Autoresponders are pre-written emails triggered by a specific event, such as an order being placed. They are a terrific way to build relationships with your customers, follow up on orders, encourage them to use the product they bought from you, give them tips to success, etc., etc. All of this adds up to a more dynamic relationship and of course, results now. Results “later” are fine for the hobby business builder, but for CEOs looking for CEO freedom, it is results NOW that will create your end game.