Gartner says that in 2017 CMOs will have a bigger share of the technology budget than CIOs. Mayur Gupta, Global Head, Marketing Technology & Operation at Kimberly-Clark, says it […]
Here’s what we do know: content marketing is a massively effective method of increasing ROI and overall customer engagement. Here’s what we don’t know: content marketing is not as easy as whipping up some content […]