Scarcity is a lie. Many of us are raised with the idea that there is never enough. Why? Because most people want the easy way out. They want to look around and agree to just follow the party line. They think, "Oh that person had a great idea for a company, but I couldn't do that". Well, guess what? That's your inner critic talking... and it's feeding you the biggest line of crapola you can fathom.
Value is about potential. Potential today; potential tomorrow. The main reason you keep building value in your company, in all the tangible and intangible ways (and as I’ve shown you, the “intangible” ways often do have dollar-values attached to them!) is because a high value company gets the financing it wants on the terms it wants. It also gets multiple acquisition offers at fabulous terms. The high value company gets the alliances, the staff, and the opportunities it wants, too.
PS: Be sure to get my free CD on creating massive success as an entrepreneur (just pay the shipping) http://www.bit.ly/42GZhJ — this little secret saved my sanity and allowed me to create a business that supports my desire for time, money, freedom and fun in my life!