Product Lines For entrepreneurs and intrapreneurs, when you’re planning your product line to create results now, rather than later on down the road, you’ll face a number of crucial decisions. These will include product path, product development, delivery and pricing – among others. It’s also important to consider how to create and implement an innovation and intellectual property strategy. (We know that results now means having a workable strategy at all times.) Bear in mind that the majority of these issues will be resolved as you test your products in the market and see who buys what. You’ll also test your price points. Let’s include all services in the term products as well, so if you are in a services business, start seeing them as products (even if they are delivered live). Doing this will, in time, result in your spinning off some packaged products that no longer require live delivery—which will help you massively leverage your time and create the immediate goal you seek: results NOW. After all, entrepreneurs and intrapreneurs know that success “later” is fine, but results NOW is always the number one priority. And having viable product lines is vital to achieving that goal.

Christine Comaford, CEO Freedom Fighter
NY Times Best Selling Author
CEO of Mighty Ventures, Inc.

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