Power Your Tribe

Create Resilient Teams in Turbulent Times


Whether it’s diminished sales, increased competition, or corporate restructuring, change is a natural part of doing business in today’s high-speed, information-overload, instant-response environment. But inherent in human nature is resistance to change―a basic emotional response that is well-documented by neuroscience. Christine’s latest book Power Your Tribe shows you how to bring your tribe together to tackle any challenge head-on. Filled with case studies and all-too-familiar examples, this book will enable you to release resistance to change, build more emotionally agile teams, and mobilize the entire organization quickly and efficiently toward a clear and common goal.

“Power Your Tribe is an exceptionally well written book that you will want to take chapter by chapter, line by line, tool by tool and practice both by yourself and with your teams. I highly recommend that you learn all you can from this book, implement that learning in your workplace, and let it take you to and keep you at the heights of emotional agility and success!”

Marshall Goldsmith
Thinkers 50, #1 Leadership Thinker in the World


How Teams Become Brilliant Together


All leaders want to outperform, outsell, and outin­novate the competition. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest? New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Comaford has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same.

“SmartTribes helps leaders get the brains of their team firing on all fronts. With Comaford’s brilliant guidance, they’ll be able to leverage these ‘aha’ moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live.”

Kim Stevenson
CIO, Intel

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