Value is about potential. Potential today; potential tomorrow. The main reason you keep building value in your company, in all the tangible and intangible ways (and as I’ve shown you, the “intangible” ways often do have dollar-values attached to them!) is because a high value company gets the financing it wants on the terms it wants. It also gets multiple acquisition offers at fabulous terms. The high value company gets the alliances, the staff, and the opportunities it wants, too.