Gartner says that in 2017 CMOs will have a bigger share of the technology budget than CIOs. Mayur Gupta, Global Head, Marketing Technology & Operation at Kimberly-Clark, says it […]
The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center. I couldn’t make it, but my friend Steve O’Keefeof SixEstate did. Thanks […]