August 13, 2014
Gartner says that in 2017 CMOs will have a bigger share of the technology budget than CIOs. Mayur Gupta, Global Head, Marketing Technology & Operation at Kimberly-Clark, says it […]
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March 1, 2014
March 1, 2014
Categories
CMOs and CIOs are a dying breed. The role of the CMO as someone focused on brand stewardship or demand generation is rapidly evolving into something […]
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