• Who We Are
    • Meet Christine
    • Mission, Vision, and Values
    • Work With STI For Proven Results
    • OneTribe Foundation
    • Media and Press
  • What We Do
    • Neuroscience Workshops
      • The Neuroscience Of Compelling Leadership
      • The Neuroscience of Influencing Outcomes
      • The Neuroscience Of Emotional Resilience: Learn To Love Change
      • The Neuroscience Of Creating Optimal Teams
      • Beyond Your Brain
    • Culture, Leadership, And Executive Coaching
      • Leadership Coaching
      • Culture Coaching
      • Leadership Development Programs
    • Keynotes
      • Make Your Team Smarter Overnight
      • Influence Any Outcome
      • Create the Company Culture of Your Dreams
      • The Neuroscience Of Creating Optimal Teams
      • The Neuroscience Of Emotional Resilience: Learn To Love Change
      • Guarantee Growth
      • Quota Busters
    • Quick Wins
      • DIY SmartTribe
      • Employee Engagement & Culture Diagnostic
      • Leadership Excellence Diagnostic
      • Sales & Marketing Intensive
      • Strategy Day
    • Case Studies
  • Resources
    • Assessments
    • Mini Course
    • Crack The Behavior Code Podcast
    • Infographics
    • Blog
    • Books
    • Videos
    • Webinars
    • Subscribe
    • Power Your Tribe
  • Contact
Using Autoresponders to build relationships and extend offers
December 21, 2009
Tips to Build Fans and Clients – Write Sizzling Copy: Email and Landing Pages
December 23, 2009

A Surefire Strategy for Success in Internet Marketing

December 22, 2009
Categories
  • ceo freedom summit
  • Christine Comaford
  • Christine Comaford's Blog
  • Mighty Ventures
  • Results Now
Tags

In the spirit of great free gifts with TONS of value, if you haven’t gotten my FREE CD on the “6 SECRETS to Creating More Time, Money, Freedom & FUN In Your Business," you’re simply leaving money on the table. Click here and let me help you get serious about living a better life and building a bigger success story. http://www.bit.ly/iBmuI

As the new year quickly approaches, I wanted to go over one of the most tried and tested online marketing efforts – the irresistible free gift! I’ve used this many times and had great results, and this is one of the best ways to build your list (which is an immediate fix — results NOW, right gang?)

Remember Rule #1 of the free gift — Be Generous! Generosity should be a key component of your brand. By giving a value-added free gift to your web site visitors you’ll educate them regarding your value, provide them with helpful information, and begin to build a relationship. Your free gifts can be either digital or physical. I prefer digital, for the obvious reasons of easy self-serve fulfillment). However sometimes I like to offer a physical gift too to mix it up. This also gives you a reason to collect the site visitor’s mailing address (see http://www.bit.ly/iBmuI for an example of this).

Examples of free gifts include:

• Audio downloads (45+ minutes) (you can find mine at http://www.MightyVentures.com in the about Christine section)
• A white paper (make it 10+ pages in pdf form)
• Assorted documents and other helpful resources on your web site (see the Resources section of www.MightyVentures.com)
• Email communication that is value-added (such as a weekly email we offer on rocking your business and life, see www.MightyVentures.com home page)

To receive each gift the web site visitor must opt in, in other words, join your email list — so you create the do-not-miss value of results now (which of course, leads to CEO freedom). This is a fair exchange, and it is why you must offer super valuable free gifts. I once went to a site of a time management guru. He had all sorts of cool-looking free resources. So I clicked through, only to be asked to fill in a super long form prior to receiving my free goodies. I filled in the form, only to download my gift which ended up being one measly page of about 15 bulleted items. Yuck! Not high value. Needless to say, he damaged his brand and my opinion of him by requiring me to jump through form-filling hoops for a miniscule reward.

Again, be generous!

Christine Comaford, CEO Freedom Fighter
CEO of Mighty Ventures, Inc.

PS: In the spirit of great free gifts with TONS of value, if you haven’t gotten my FREE CD on the “6 SECRETS to Creating More Time, Money, Freedom & FUN In Your Business,” you’re simply leaving money on the table. Click here and let me help you get serious about living a better life and building a bigger success story. http://www.bit.ly/iBmuI

Share
Christine Comaford
Christine Comaford

Related posts

January 8, 2023

Your Brain On Silence


Read more
December 7, 2022

The Neuroscience Behind Mental Exhaustion—And How to Prevent It


Read more
November 2, 2022

Quiet Firing: Is It Happening To You?


Read more
Learn how to lead your team through change, create emotional resilience, and ensure growth. Join our Emotional Resilience mini-course

415.320.6580
775 E. Blithedale Avenue, Suite 210,
Mill Valley, CA 94941
© 2020 SmartTribes Institute. All Rights Reserved. Privacy Policy