Autoresponders are pre-written emails triggered by a specific event, such as an order being placed. They are a terrific way to build relationships with your customers, follow up on orders, encourage them to use the product they bought from you, give them tips to success, etc., etc. All of this adds up to a more dynamic relationship and of course, results now. Results “later” are fine for the hobby business builder, but for CEOs looking for CEO freedom, it is results NOW that will create your end game.
When it comes to autoresponders, consistency and tone are key. If you set up an autoresponder series, make sure they go out in a reasonable time range. To remind people of a teleseminar they’ve signed up for, you’ll likely send an email daily for the three days leading up to the event. But to check in on how they are enjoying the product they bought from you, once a week or every 10 days for a short period of time is fine. There are a zillion autoresponder tools out there. Ours is bundled into our shopping cart, which is www.MyMarketingCart.com.
Our model for client communication is:
Christine Comaford, CEO Freedom Fighter
CEO of Mighty Ventures, Inc.
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