The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center. I couldn’t make it, but my friend Steve O’Keefeof SixEstate did. Thanks […]
I was thinking the other day of Jack Welsh’s philosophy that people fit into four categories of performance: Live the firm values and do produce: keep […]
Susan came to us because her company was stuck at the $250 million revenue inflection point. Revenue had risen to $262 million but slid back down, then […]
CMOs and CIOs are a dying breed. The role of the CMO as someone focused on brand stewardship or demand generation is rapidly evolving into something […]
What would you do if 37% of your business evaporated overnight? Since mid-August, Regional banks and Mortgage originators have been facing a scary near-term prognosis. Scores […]
My favorite South Park episode is called “Gnomes.”[i] Here’s the gist of the story, as I remember it. Tweek’s underpants are being stolen. He has only one […]