Of all the social networks out there today (and there are definitely a lot of ‘em), Linkedin is definitely one of my fav’s for biz building and developing your online expertise / recognition. Here’s a few tricks to getting you started.
I respond to all incoming invites, before I accept them, with a short bio and a paragraph about my upcoming events or products (and a link), as well as my complete contact information and website in the signature line. I also do this for every person who answers a question I post on the Q&A board (more on this below). It’s worth noting that those people are “warm” contacts – they’re obviously drawn to your subject matter or they wouldn’t be answering your questions. So be sure to invite them to link up to you as well.
Next, post 2 Questions on the Q&A Board each week focused on the your realm of products and expertise (you can use this to carefully introduce your next project or product and gain supporters – but you DO NOT want to be looked at as self serving). Again, use complete signature info, including website and email address when you post your questions.
Finally, join at least 10 Groups in your realm and post discussions with random facts / questions / blog updates or even documents at least twice weekly to drive traffic and interest – complete with all signature info (and a link to your Facebook Group if you have one). When you first join, send an initial “intro and bio” out to the group members as a discussion too. Got any great networking advice to share? Feel free to post it as a comment here!
Christine Comaford, Biz Accelerator
CEO of Mighty Ventures, Inc.
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