I get a ton of questions on how to optimize social networking. Some of those answers end up being pretty detailed, but some of them are about the very basics of how to use Facebook, Twitter, Linkedin, Blogs, etc., etc. So once a week, I’m going to post the 1-2-3 Social Networking Basics for whomever of you needs this info to move your business forward and maximize the opportunities that networking offers in today’s online world.
First of all, like always, remember that your profile needs to be as complete as possible. That means more than a picture – it means contact info, links to your website, daily updates (at least) about your status – and don’t forget to fill out that little bio box on your profile page under your photo.
Next, definitely post pictures or videos at least once a week. They get a ton of attention. And change your profile picture regularly also.
Definitely hook your blog onto your Facebook Page and invite all of your “friends” to be fans. (The best application for this is called: Network Blogs.) You can sign up for mine by going to my profile. The blog is on the bottom left of the page. (And while you’re there, be sure to join my FB Group: Business Renegades!)
Finally, be sure to announce all of your events to EVERYONE on your list, and send a reminder to all who respond YES or MAYBE two days before – or the day of the event, you can send out the call-in info to everyone and say, “Just in case you have time today – or didn’t get the call-in number.”To your success!
Christine Comaford, Business Accelerator
CEO of Mighty Ventures, Inc.
Author of NY Times Best Seller, “Rules for Renegades”