Education-Based Marketing Net-NetDecember 14, 2009
Consider Your Relationship to Your BusinessDecember 17, 2009
Okay, there are a ton of experts out there on SEO, and let me say that I am not one of them. I urge all of you to contact them. Having said that, I am learning a bit about this, and want to share what I have found to be helpful and results oriented. After all, the one thing we all want is RESULTS NOW. Like I keep saying, results later is just a loss. Results now is FREEDOM. Okay, back to SEO. Here are 5 top tips for search engine optimization, from our friends at www.typhoonvisioninc.com.
1. Deep Linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.
2. Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives. This is a great, easy, free way to build credibility and gain exposure. Offer piles of articles to sites that your target customers frequent. Your by-line will have a link to drive traffic. Think beyond simple article distribution—become a guest columnist on multiple sites. I became one and 3 sites reaching over 300,000 monthly visitors just by asking. Everyone loves free, high quality content!
3. Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?
4. Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Vietnam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)
5. Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. Spend an hour or two learning more about this important tool — or better yet, invite one of your trusted team members to own that project completely so you can stay focused on what YOU do best. THAT is a real strategy for success and a real path to CEO Freedom.
Finally, there are new tricks and technologies everywhere, every day, and we must encourage our teams to be CONSTANTLY learning and engaging the most effective strategies for success to create results NOW – THAT is where the real success and freedom are born.
Christine Comaford, CEO Freedom Fighter
PS: If you haven’t gotten my FREE CD on the “6 SECRETS to Creating More Time, Money, Freedom & FUN In Your Business,” you’re simply leaving money on the table. Click here and let me help you get serious about living a better life and building a bigger success story. http://www.bit.ly/iBmuI