How does education-based marketing fit into your future? Well, if your end-game is CEO Freedom, then the only way to get there is to build enough results NOW to ride a wave forward. And that means SALES. Sales is about building rapport, not breaking it. When you sell, or pitch, you’re often breaking rapport because the prospect may be skeptical–no one wants to be “sold.” When you educate, you are building rapport. Your credibility is increased significantly when you start meetings with data that is of value to the prospect. Launch all your meetings by teaching your prospect something, or by offering data that establishes that you’ve done your homework.
If your local newspaper called you up and offered to teach you the seven things that make all businesses succeed, you’d probably find that pretty hard to turn down. Sure, they’d still have to talk you into the meeting, but it would be an easier sell than talking you into a meeting to pitch you on advertising in their publication. If you embrace education-based marketing you will out-market your competitors at every turn. Education-based marketing attracts buyers before they are thinking about buying. It casts a wider net, attracts more buyers, and closes a higher percentage of prospects if the education you give is of true value. This is the least expensive, most effective marketing concept you will ever use.What kind of a free education could you offer that would make your prospects want to meet with you? That becomes your #1 question and #1 focus. The answers to that question will create a real strategies for success and a very real path to results NOW. Nothing else will create the CEO Freedom that you seek and the revenue base that you’ll need to really grow your business.
Christine Comaford, CEO Freedom Fighter
CEO of Mighty Ventures, Inc.
http://www.mightyventures.com/bai PS: My BAI weekend is the fastest way to ramp revenue and your company’s growth because it’s so intimate (I only take 20 participants) http://www.mightyventures.com/bai – I still have two spots left, and I would love to have you guys there to learn from me, firsthand, how to create MASSIVE growth and avoid HUGE mistakes.
PSS: And the one thing you should ALL do today is get my no cost CD on the “6 SECRETS to Creating More Time, Money, Freedom & FUN In Your Business” http://www.bit.ly/iBmuI.