Learn My Solutions to the 3 Things that are KILLING Your Business, by Christine ComafordApril 3, 2010
The $10,000 Blog Response, by Christine ComafordApril 8, 2010
Budding entrepreneurs and intrapreneurs ask me more questions about pricing than anything else. When do you charge full price? When should you low-ball against a competitor? How do you determine the right price point? How should you position yourself relative to price?
So this week, I’m going to touch on a few of these frequently asked questions… Be sure to stay tuned to my blog to get all of my business acceleration tips and million-dollar advice.
–FAQ #1: When Should You Low-Ball? Let me make this very simple…if you have a tangible differentiator, then NEVER! When I was selling services head-to-head against the Big 6 accounting firms, we were competing to provide expertise in converting corporate information systems to Microsoft Windows. I had four years of Windows engineering expertise, and I was even on the Windows team at Microsoft. My team was equally as strong as the Big 6, if not more so. On the other hand, we were only bringing 6 months of Windows experience to the table. Know what? I never low-balled. There was no need to – we had the expertise advantage.
However, when you’re equal to the competition, but have a perceived disadvantage in the commodity business, then low-balling may be the best choice. When I was competing with a large job shop to hire highly skilled freelance programmers, I did low-ball. The programmers were the decision makers. They didn’t care who paid their paychecks — they just wanted to keep working at Microsoft. So I paid the contractors a piece of my profit (more than the large job shop would) because I had no differentiator. And it worked out great.
Of course, there’s a lot more to be said about pricing strategies, and I go into more detail about each one of these questions, as well as a host of others, at my 7 Figure Business Summit. Worried that you don’t qualify because you’re NOT a 7 Figure Business yet? Well, that’s the point, of course! If YOU are ready to work with me, I still have a few seats left!
THIS event is happening in only FOUR WEEKS. 4/30-5/2. So hurry! Get your seats RIGHT NOW. You can still come for the early-bird price of $997 AND bring a friend for half price. (That’s MY PERSONAL business acceleration recession buster — 7 Figure Business Summit.)
To your amazing and IMMEDIATE 7 Figure Success,
Christine Comaford, 7 Figure Business Builder
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author of Rules for Renegades
PS: IF you cannot attend my Summit for any reason, then by all means, grab my Results Now Webinar and get started – but I think you should ALL be at that Summit and give me a chance to see you and hear the extraordinary life that YOU want to build.
Christine Comaford believes every entrepreneur has at least one multi-million dollar business inside of them. Her 7 Figure Business Formula has created over 153 multi-million dollar businesses. Learn the 6 proven steps to YOUR 7 Figure Business here: http://bit.ly/ComafordWebinar