Mets Petits Choux was started by an amazing mother in Quebec, Canada. Pascale Gosselin. Pascale’s product (and passion) is creating frozen, ready-to-eat meals for infants 10 months or older. She has created two product liens, EVOLULU and ACTIGIDOO, which offer tasty prepared meals with a variety of textures and consistencies to facilitate the transition between puréed baby food and junior food.
Quite simply, Pascale wanted to make sure her two young daughters had nutritious meals – no matter how busy she was. “The idea for Mets Petits Choux came to me naturally. I wanted to provide parents with homemade meals for their children, like those my mother made for me,” explained Pascale.
What this mom-entrepreneur keenly believed (and what turned out to be VERY true) is that all parents want healthy, nutritious and tasty food for their children – and more and more simply do not have the time to prepare and provide it. Mets Petits Choux offers balanced meals, made with fresh ingredients of the highest quality, with no preservatives, additives, or trans fats. Natural, homemade, healthy: that’s Mets Petits Choux.
Mets Petits Choux became part of Mighty Ventures family after attending the CEO Freedom Summit in June of 2009. Pascale Gosselin and her new Partner, Johanne Gilbert, company knew long before the actual summit that they needed some serious guidance to create a breakthrough and signed on for one of the few available “hot seats” to present their business model for feedback from the CEO of Mighty Ventures, Christine Comaford. After this event, they joined Business Growth Blueprint to continue Christine’s million-dollar mentoring.
“Our first breakthrough was to suddenly jump from 30 to over 180 more stores of distribution for our products. This major new distribution gave us a lot of visibility, help us with the sales considerably, brought us more partners to work with. At the same time it challenged our production and put us in a situation to have to change our production plant for a bigger one. We are still in negotiation with them but this could lead to sales in even more and really more stores.”
One major goal for the company was that they needed to have more cash to support their imminent growth, more knowledge on how to MANAGE their growth. and more knowledge on how to plan ahead and make sure that their growth continued on and on.
And so, Module 7 of Comaford’s BGB program (Funding Essentials) proved to be the most effective (and the most profitable) module for Mets Petits Choux, as well as Module 5 (Marketing Essentials).
“The Funding Essentials Module help us understand why and how to get financing, how to prepare the right paperwork and the right presentation, where the interest come from for an investor, and how important that step is. We have gained a ton of valuable financial tools and templates, plus how to present ourselves and show the value of our company and raise money.
For the marketing module, we learned about the educative marketing and how to use the web more efficiently. This knowledge now leads most of our marketing decisions. We easily and readily apply these principles every day. This opens up our vision on all the new marketing tools available and provides us also with a nice solution to get people’s attention more efficiently, quicker and cheaper.
Mets Petits Choux is now in TWENTY markets, as well as 180 Metro & IGA stores. They offer a variety of nutritional and delicious products and have an amazing future unfolding faster than anyone could have imagined. Mighty Ventures is proud to be a part of the Mets Petits Choux story of growth and success!