In today’s economic climate, standing out in a noisy marketplace is quite a challenge; but at least it’s one we all deal with equally. Everyone always talks about finding ways your business can survive these trying times, but what if you want to not only survive but thrive?

Well when money is scarce and competition is fierce you have to learn to ROAR! In the Amazon #1 Best seller ROAR! Get Heard in the Sales and Marketing Jungle (Wiley), author Kevin Daum shares the secrets to successful sales and communication were right in front of us all along. This fun business parable takes place over a series of delicious luncheons, as two old friends share a 3500-year-old spiritual methodology of communicating in a compelling manner. They laugh and learn as they share stories from the past and learning for the future. This clever business allegory relates an age-old process into a very accessible and witty tale that is unlike any “business” book I’ve found in the marketplace.

Why should you invest the time to read yet another business “self-help” book? Here are two important take-aways that everyone can benefit from, in business and in life:

Buyer identification is easy: ROAR! leads the reader on an inspiring journey to understanding the importance of identifying a buyer’s specific personality traits and preferred communication style. Before pitching, immediately look for your buyer’s traits, giving you the best possible chance at a successful sale. With an adaptable communication style, your sales message will be more meaningful and valuable to a prospective buyer. Daum identifies that there are only four types of buyers for you to focus on and helps you target each one in a very intentional way.

Compelling Messaging is critical: All the talk and collateral in the world won’t matter if your message doesn’t speak to your customers. Rarely does everyone at the company say the same thing and rarely do they say it in a manner that compels people to buy. In today’s market you have to efficiently connect with people who need your product. But do you acutely understand your products strengths and differentiators? If so, how can you avoid a mediocre sales pitch? ROAR! helps guide you through this process with ease.

By the time you finish reading (and I must say, enjoying ROAR!), you will have the ability to interpret your buyer’s needs and how to be most effective. Once you start utilizing the ROAR! approach every time, your success rates will surely improve and you will feel re-energized to take on the marketplace. If it has worked for over 3,500 years, why not put these very special principles into practice today and start thriving?

For more on Kevin and the Amazon #1 Bestseller ROAR! Get Heard in the Sales and Marketing Jungle, check out the blog and 2 chapter Sneak Peek at www.AwesomeRoar.com

Christine Comaford, Executive Mentor

CEO of Mighty Ventures, Inc.

NY Times Best Selling Author
http://bit.ly/ComafordBAI

Christine is the leading authority on business acceleration and optimization.
She has built and sold 5 of her own businesses with an average 700% ROI.
She has served as a board director or in-the-trenches advisor to 36 startups.
She has invested in over 200 startups including Google.

Christine has consulted to the White House (Clinton and Bush),
as well as 700 of the Fortune 1000, and 300+ small businesses.
She repeatedly removes obstacles and optimizes performance in companies large and small.