How’s your sales team performing? Are they generating the high-quality leads you need on a regular basis?

If you want your sales team to be engaged and intrinsically motivated to succeed, you need to provide the incentives and structure to support success – and those incentives and structures need to be communicated clearly and regularly.

That’s why when clients come to us for help with sales and marketing effectiveness, one of the first things we often do is to streamline the sales meeting.

Your sales meetings provide key opportunities for you to deeply connect with your team and make sure they’re on track with what you need. But these meetings are only effective if you’re running them the right way.

Here are three things you must have in place for sales meetings to be effective: 

1. An easy, clear, and concise reporting structure. Reporting should be as easy as possible for the salesperson and not include anything unnecessary.
2. Clear deadlines for when reports need to be filled out so that status can be covered in meetings.
3. Exciting, personalized incentives for reaching goals!

When your meetings are more streamlined and effective, and your team members know clearly what’s expected of them and how they’ll be rewarded, they’ll feel more engaged, empowered, and motivated to succeed!

After that, the sky’s the limit! Here’s what one of our clients had to say after going through this process and the steps that followed:

“When my boss said he wanted me to increase our top line sales by 30% fast I was wondering how I’d do it. We’re a huge company, and growth like this doesn’t happen overnight. I’ve been in sales for decades and increased quotas are nothing new to me. I thought I knew the ropes. Then I met the team at STI.  

STI helped us to use the latest neuroscience techniques to shift the state of our sales team to a more positive and empowered state, to streamline our sales process, to develop rapid rapport with our prospects and partners, to more deeply engage with our sales and service teams. They’re also helping us to propel innovation to new heights via an Innovation Incubator, Innovation contests, and an Innovation Advisory Board—all of which are getting our sales and engineering teams super excited. 

The result is that we now have massive momentum… we have a clear and rapid path to our increased sales, we’re getting more meetings, we’re closing faster, we’re having a lot more fun and lot less stress. I have new tools to develop my sales team faster and keep them on track. Sure wish I knew this stuff a decade ago. Thanks STI for helping us sell at the level I always knew we could.” 

~Tom Moore, Director of Sales and Marketing, Baxter Manufacturing

This tool works! Ready to put Effective Sales Meetings to work in your organization?

Start by downloading our done-for-you Effective Sales Meetings Guide to get our personal recommendations for reporting structures, meeting topics, meaningful incentives, and more. 

And then let us know how it goes! Comment on this post or send us an email. We love hearing your success stories!