Well, it’s Monday Q&A again! Here’s one of my favorite questions from my last free biz-building call because it’s focused on FINANCING – one of the most crucial steps in building a successful business.
Question: I’d like to ask about writing a marketing plan with the intention of using it in a venture capital proposal. How is that different than a marketing plan for internal use?
Answer: For a marketing plan that a VC is going to consider, they’ll be most interested in scaling up your business, in customer acquisition and retention. So I’d especially stress your partners. You’ll want key alliances for marketing and sales, and you’ll want a customer council and rockin’ advisory board. Think logos. VCs want to make sure you are well loved and that other people are taking a risk on you. Partners show that — they are putting marketing energy or even dollars against you, they are betting on your success. The biggest mistake would be a plan where you are marketing in a vacuum.
For a ton of rockin’ advice on VC’s and financing, join me on June 5 and 6 at my Results Now Summit in
To your continued success!
Christine Comaford, Business Accelerator
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author