Hello Renegades! Continuing with our Monday Q&A Column, here’s a simple, but massively effective marketing query to rock your revenue and keep your biz building!
Question: What is the best way to market to a highly qualified, very specific prospect list? I only have the residential addresses, no e-mail or phone numbers.
Answer: Direct mail! I am starting to study this, and it fascinates me. It’s definitely time for us to do this at Mighty Ventures. You’ll want to send at least three, hopefully five, pieces over a 7-10 day period of time. Repetition is really the key here – and be SURE to use compelling messages. Test and see which messages generate action, and bear in mind the repeated exposure lends a cumulative effect. A great product + a great message + a highly qualified specific list is a sure hit.
Christine Comaford, Biz Accelerator
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author