Case Study: A Growing Business With Changing Needs Gets Rapid Results

Company: Model 55

Industry: Housing

Revenue size: Mid

Employees: 40

About: Model 55 is a trusted multifamily partner for apartment owners and operators throughout the US, that offers model apartment design and furnishing solutions to a number of multifamily verticals, including market rate, luxury, student and senior housing.

STI Programs: Accountability, Communication, Execution Training; Sales Assessment

“When I first met Christine I knew we had to work together, but wasn’t sure what the return on investment in coaching could truly be. Now I know what it is: I think bigger working with Christine – we will double (or greater) our revenue this year as a result of my increased ability to create new strategies, expand my vision, see into my blind spots.

Christine helped me see it was time to bring on a seasoned COO, scale up my team and bring them new resources. She helped me create accountability structures and communication rhythms for my team so everyone is aligned and charging forward. We’re rapidly growing the company in a safe and sane way while preserving and increasing the fun of our culture.

In less than 120 days we closed the largest deal in our company’s history using the strategy Christine and I created together. I know what’s going to happen next--we’ll exceed our sales quota. Again. This is now how we roll. Thanks, STI! Thanks, Christine!”

Sharon MacDonald
Model 55