• Who We Are
    • Meet Christine
    • Mission, Vision, and Values
    • Work With STI For Proven Results
    • OneTribe Foundation
    • Media and Press
  • What We Do
    • Neuroscience Workshops
      • The Neuroscience Of Compelling Leadership
      • The Neuroscience of Influencing Outcomes
      • The Neuroscience Of Emotional Resilience: Learn To Love Change
      • The Neuroscience Of Creating Optimal Teams
      • Beyond Your Brain
    • Culture, Leadership, And Executive Coaching
      • Leadership Coaching
      • Culture Coaching
      • Leadership Development Programs
    • Keynotes
      • Make Your Team Smarter Overnight
      • Influence Any Outcome
      • Create the Company Culture of Your Dreams
      • The Neuroscience Of Creating Optimal Teams
      • The Neuroscience Of Emotional Resilience: Learn To Love Change
      • Guarantee Growth
      • Quota Busters
    • Quick Wins
      • DIY SmartTribe
      • Employee Engagement & Culture Diagnostic
      • Leadership Excellence Diagnostic
      • Sales & Marketing Intensive
      • Strategy Day
    • Case Studies
  • Resources
    • Assessments
    • Mini Course
    • Crack The Behavior Code Podcast
    • Infographics
    • Blog
    • Books
    • Videos
    • Webinars
    • Subscribe
    • Power Your Tribe
  • Contact
A New Video from Alex about VBT – A must for you Biz Builders!
June 28, 2009
Stay the Course to Get Where You’re Going (PART ONE)
July 1, 2009

Headcount Can Mean LESS to Count.

June 29, 2009
Categories
  • Christine Comaford's Blog
  • Uncategorized
Tags

Friends, don’t neglect the obvious. Full-time employees are expensive. Several roles can be filled by either part-timers or hourly contractors. For sales and marketing needs, several companies I know have hired unemployed actors on an hourly basis. Actors are great at reading scripts and infusing their voice with enthusiasm, and if managed properly, they can generate and qualify sales leads over the phone. Take the ones with the strongest selling skills, the ones who are comfortable asking for sales orders, and have them do telephone- or Web-based sales. Give them a quota. In my previous companies, we even used contract sales people and paid them commission only—20 to 25 percent on their sales. (Yes, that’s the amazing win-win of pay-for-performance!)  Contractors may not be as committed as employees, but you can offer incentives to increase their loyalty and commitment. Pay them bonuses based on results, refer other clients to them, and keep your company at the top of your contractors’ minds by knowing what your contractors care about and helping them achieve their goals. If you are a key source of business for them, they’ll have a lot at stake in maintaining the relationship.

Customer support is another area where you can hire contractors or outsource the function entirely. Have experienced project leaders evaluate and manage lower-rate contractors. As long as you have someone you trust running a given department (see “Leaders Build a Rockin’ Team” in Chapter 7 of Rules for Renegades), encourage the hiring of contractors—and convey a sense of accountability for cost-cutting measures across the company.

You can also check out www.elance.com and www.teamdoubleclick.com to find contractors with all varieties of skill sets. Ask around, too. Through friends we found a guy based in India for graphic design, marketing materials, and Web site design work. He does terrific work at a reasonable price.  The bottom line is this: To have a BOTTOM LINE, you need to build your biz, kick a** with sales, marketing and your team of advisors, and you must control expenses and headcount.

Christine Comaford, Business Accelerator
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author

PS: If you’re ready to take your leadership to the next level and GROW your business, I’m holding a special sale where you can participate in my entire Business Foundation Blueprint system (for HALF OFF).  http://www.mvlinks.net/june-special

Share
Christine Comaford
Christine Comaford

Related posts

January 8, 2023

Your Brain On Silence


Read more
December 7, 2022

The Neuroscience Behind Mental Exhaustion—And How to Prevent It


Read more
November 2, 2022

Quiet Firing: Is It Happening To You?


Read more
Learn how to lead your team through change, create emotional resilience, and ensure growth. Join our Emotional Resilience mini-course

415.320.6580
775 E. Blithedale Avenue, Suite 210,
Mill Valley, CA 94941
© 2020 SmartTribes Institute. All Rights Reserved. Privacy Policy