Why Do Smart People Make Stupid Decisions?

We’ve all been there. We knew it was a stupid decision but we made it anyway.

Does this mean that we are indeed stupid? Nope. It simply means that our decisions are not all rational. They are, instead, a result of our inherent cognitive biases.

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Decision Making

A cognitive bias refers to the systematic pattern of deviation from norm or rationality in judgment. These biases cause conclusions, inferences, assumptions about people and situations to be drawn in a less than logical fashion. We all create our own “subjective social reality” from our perception of the input we receive — both from outside of us and inside of us.

How can we stop making stupid decisions and start making smart ones? By spending time understanding our cognitive biases.

When we understand, we make better decisions.