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Case Study: Increasing Sales 30%, Propelling Innovation, And Engaging Leaders


Company: Baxter International

Industry: Heathcare

Revenue size: Large

Employees: 20,000+

About: Baxter provides a broad portfolio of essential renal and hospital products, including home, acute and in-center dialysis; sterile IV solutions; infusion systems and devices; parenteral nutrition; surgery products and anesthetics; and pharmacy automation, software and services.


STI Programs: Growth Assessment, Executive Coaching, Leadership Coaching, Sales Intensive, Trainings: Neuroscience of Leadership, Influencing Outcomes, Problem to Outcome


“When I first met Christine I knew we had to work together, but wasn’t sure what the return on investment in coaching could truly be. Now I know what it is: I think bigger working with Christine – we will double (or greater) our revenue this year as a result of my increased ability to create new strategies, expand my vision, see into my blind spots.

“I’d heard that STI helps companies increase annual revenues by 25-110% and net income by 17-200%.  Long term sustainable top line growth was something missing at my company so I decided to see what STI was all about.

From our first conversation, Christine asked me questions no coach or consultant ever had. She made sure I knew exactly what I wanted so she could help me get it. Then STI performed a Growth Assessment which yielded a year-long plan to get me the exact results I’d asked for.

In the first 90 days we created and communicated a compelling new mission, vision and set of values—which tangibly increased engagement and alignment within our entire company; launched a vibrant innovation program—which yielded the first results within 48 hours and rolled out new accountability structures.

Our leaders are more focused, more clear in their communication and directives, more accountable, more influential and most importantly the energy behind the innovative process is palpable. I have the 5+ hours of strategic time each week that Christine promised I’d get, and am more energetic than ever. And my executive team is following suit.

STI has provided the exact burst of momentum our team was ready for. Their practical, easy to learn and use techniques quickly engaged our leaders to perform at much higher levels.   STI has positively and profoundly positioned us for future growth.”

Jeff Hoffman
Vice President/General Manager
Baxter Manufacturing