New York Times bestselling author Christine Comaford brings her unique combination of 30+ years company-building experience and expertise in behavioral modification and organizational development to help you bring your team, and yourself, into the state of optimal performance and engagement.
Join our tribe for free webinars, resources & videos for building brilliant teams.
In her latest book, consultant Comaford (Rules for Renegades) offers sound advice for making merely acceptable business teams great. Using neuroscience research, the author defines two major states of being: “Smart State,” in which intelligent and thoughtful decisions are made; and “Critter State,” in which people behave in ways that are reactive, rather than proactive. Comaford then examines the myriad reasons teams hit speed bumps. Using major U.S. companies as examples, she shows readers how to achieve clarity, accountability, and develop a sustainable culture."