November 19, 2014
“What’s your greatest fear?” I asked Bill Gates one night, over Tom Yum Gai. “Easy—not getting smarter.” Bill then laid out his plan to ensure he’d […]
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October 31, 2014
Thanks to mobile and the social web consumers now have more interests than ever. They can be engaged and exposed to their areas of interest whenever […]
August 13, 2014
Gartner says that in 2017 CMOs will have a bigger share of the technology budget than CIOs. Mayur Gupta, Global Head, Marketing Technology & Operation at Kimberly-Clark, says it […]
July 30, 2014
Here’s what we do know: content marketing is a massively effective method of increasing ROI and overall customer engagement. Here’s what we don’t know: content marketing is not as easy as whipping up some content […]
July 26, 2014
What does today’s workforce want, really? Early retirement? Ever-elusive work-life balance? Or just a decent place to work with nice people? While the war for talent continues, the […]
July 1, 2014
Are your team members taking initiative and owning their roles or are they cowering in the corner? Wherever they are, rest assured you helped to put […]
June 17, 2014
Does your team “have your number?” Do your kids? Your significant other? Sure they do. Because it only takes a short period of observation to find […]
June 10, 2014
It’s time to ditch the office. It’s time to have more control over your brain as you work, and the best way to do that is […]
June 5, 2014
The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center. I couldn’t make it, but my friend Steve O’Keefeof SixEstate did. Thanks […]