Christine Comaford’s Blog


The Real Reasons Your Team Is Not Engaged

Fact: One in two employees have left their job to get away from their manager. Conclusion: Managers are not creating environments where employees feel motivated or even comfortable. How many of your top performing team TISI +0.97% members left their position, leaving you, as their leader, wondering why or what happened? Employees and team members […]


The Truth About How Your Brain Gets Smarter

“What’s your greatest fear?” I asked Bill Gates one night, over Tom Yum Gai. “Easy—not getting smarter.” Bill then laid out his plan to ensure he’d always be surrounded by super smart people. Maybe he didn’t know about myelin. The Smarter Secret Let’s assume “smarter” means making better choices, getting more of what you want […]


Galileo Was Wrong: The Customer Is The Center Of The Universe [Infographic]

Gartner says that in 2017 CMOs will have a bigger share of the technology budget than CIOs. Mayur Gupta, Global Head, Marketing Technology & Operation at Kimberly-Clark, says it is not about the C-Suite or the budget—the customer is in charge now, and more than ever before. I caught up with him recently to tap his brilliant brain. They’ve […]


4 Content Marketing Mistakes That Will Wreck Your ROI

Here’s what we do know: content marketing is a massively effective method of increasing ROI and overall customer engagement. Here’s what we don’t know: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet. Careful consideration and strategy is required, and sometimes, even with the best intentions, major mistakes can be made right from […]

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Today’s Workforce Only Wants Three Things

What does today’s workforce want, really? Early retirement? Ever-elusive work-life balance? Or just a decent place to work with nice people? While the war for talent continues, the talent themselves are strategically deciding with whom they want to align. Here’s how to get them to want to align with YOU. According to a recent study by Ranstad, employers need […]


Stop Being So Predictable As A Leader: 6 Ways to Change this NOW

Does your team “have your number?” Do your kids? Your significant other? Sure they do. Because it only takes a short period of observation to find the harsh truth: people are predictable. Yet as a predictable leader, you compromise your ability to influence and to shift another’s behavior, which is often crucial to accelerate results, […]


Top 10 CMO Insights From The Economist Conference

The Economist recently held its annual conference for chief marketing officers — dubbed “The Big Rethink” — at New York’s TimeWarner Center.  I couldn’t make it, but my friend Steve O’Keefeof SixEstate did. Thanks to Steve we have his top 10 tweetable moments: 1. “40% of our marketing spend in China is digital.” – Tim Mahoney, General Motors When one of the biggest consumer advertisers in […]

Fix or Fire? Who To Cultivate, Turn Around, Let Go Of At Work

I was thinking the other day of Jack Welsh’s philosophy that people fit into four categories of performance: Live the firm values and do produce: keep them! Live the firm values and are not producing: keep them and develop their performance. Don’t live the values and don’t produce: easy–fire them! Don’t live the values and […]

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One In Five Workers Will Quit Their Job This Year — Here’s How To Keep Your Rock Stars

CareerBuilder recently released a survey saying that 21% of workers plan to change jobs this year. Wow—that’s the highest percentage since the recession, and a whopping 17% increase from last year. Let’s find out why… Why People Will Quit This Year According to the CareerBuilder/Harris Interactive survey of 3,008 full-time workers, people will quit if they: […]


How to Stop Workplace Bullies In Their Tracks

The VP of Finance constantly interrupts and actively prevents others from speaking in meetings. He scoffs when they share ideas/make suggestions. A Managing Director at a financial services firm publicly trashes another Director’s new strategy, tearing it apart without having the domain expertise to truly understand what she is saying. The lead software engineer makes […]

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Avoid Extinction: Become A New Breed CxO–4 Must Do’s for CIOs and CMOs

CMOs and CIOs are a dying breed.  The role of the CMO as someone focused on brand stewardship or demand generation is rapidly evolving into something much more.  Today’s successful CMOs are taking responsibility for technology choices of the brands they steward. In fact, the Gartner Group predicts CMOs will spend more on IT than CIOs within […]


Make Your Team Smarter Overnight: 5 Brain-Based Tools In Pictures [Infographics]

What if you could become smarter overnight? What if you could tap into more parts of your brain to increase innovation, creativity, emotional engagement, vision? What if you could guide your team  to this state too? You can. Here are my 5 favorite brain-based tools to make your team smarter overnight. Feel free to share these with […]

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Guarantee Growth: Activate The Reward Center Of Your Team’s Brains [Infographic]

Let’s talk about pleasure. And let’s bring it to the workplace, forging a connection between good feelings and your company. But first, let’s make your intellect happy… then we’ll get to your emotions. It has taken me 30 years to figure out the formula to guarantee growth and ensure companies keep increasing revenue and profit. Consistent […]